Amì’s first mission has always been proving that it is possible to create a company, products and well-being by respecting animals, the environment and people.
During the company’s establishment this concept sounded “revolutionary” but today, luckily, this is an ever-growing global trend.
Just like everything else, Amì has evolved and has reached its twenty year anniversary, ready to undertake new and ambitious challenges for the future.
In order to reach its objectives, and to keep following its ethical and sustainable tradition that has always characterized it, Amì has created 4 pillars that guide product, market and partnership choices.
The pillars are:
Loving all animals
Respecting people
Doing Science
Protecting the Earth