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Have you ever seen how cats like cooked carrots? Or dogs are so happy to gnaw grass, even though they are carnivores by nature. This proves that food in nature must be complete – a series of micronutrients is necessary for the healthy development of every organism. Not only chemical, but also biophysical features of
In order to reach its objectives, and to keep following its ethical and sustainable tradition that has always characterized it, Amì has created 4 pillars that guide product, market and partnership choices: Loving All Animals The reasoning behind choosing to feed cats and dogs an industrial kibble that is a complete pet food, is not
Amì’s first mission has always been proving that it is possible to create a company, products and well-being by respecting animals, the environment and people. During the company’s establishment this concept sounded “revolutionary” but today, luckily, this is an ever-growing global trend. Just like everything else, Amì has evolved and has reached its twenty year
Amì Planet is a 100% Italian company – it is a combination of the well-known Italian creativity and of the world-famous Made in Italy quality. In 2002 envisioning a 100% plant-based pet food company was groundbreaking. During that time, the pet food industry needed to be educated about this new concept, and so did the
